This Black Woman-Owned Cosmetics Brand Made $1.3 Million In 60 Minutes – Video

Some may know Wuzzam Supa aka Supa Cent from her hilarious and viral social media videos. Others may know her as the former waitress-turned-founder and CEO of the equally-viral cosmetics brand, The Crayon Case, whose “Box of Crayons” eyeshadow palette took the beauty community by storm. Now, you can know her as Reynell Steward, the $1.3 million woman.

The proud New Orleans native saw her brand gross $1.3 million in revenue within an hour during its Cyber Monday sale, showing just how powerful her brand really is and how much customers love what she has to offer.

Having launched her business in 2017—and later bringing her story to the 2018 ESSENCE Festival stage—this feat is surely a sweet one for Steward, as her journey thus far has certainly came with its challenges. One of the first product offerings from the brand was the eyeshadow palette, Box of Crayons, which includes an assortment of colors and pigments that bring nostalgic memories of playing with crayons and bold colors.

After the palette went viral on social media, Crayola released their own makeup line, clearly profiting off of Steward’s success without giving her any credit.

Still, Steward’s product proved to only be nostalgic, but the quality of her goods spoke for themselves. The item has since has become such a attractive commodity among fans that it has sold out several times, requiring several restocks. It’s no wonder that fans of the brand and those wanting to try it for the first time took advantage of the Cyber Monday sale, which offered shoppers a whopping 60% off. Aside from the viral Box of Crayons palette, The Crayon Case has quite an expansive line including highlighters, palettes, lip and eye pencils, other eyeshadow palettes, and lipsticks. Congratulations to Supa Cent and we look forward to seeing even more much-deserved success for her fabulous brand!

This is how people reacted to this post:

Mel Rochelle Congratulations!!! awesome an awesome products, go get you some!!!

Selina Barkley Congrats! Her products are very popular with makeup artist

Alyssa I love Supa! Been a fan since she was making videos on Vine! Her products are amazing and for us!! She’s very affordable and I been shopping with her from the beginning! Get y’all some…you won’t be disappointed!!

LB Bell Congratulations! Now present yourself as a million dollars professional woman!

HarneycaWhen it’s your time, it’s YOUR TIME! Awesome

Tanisha CarneyCongrats, So proud of her even though I don’t know her.

Tiffany Harris Yes! Crayola thought they were going to stop her! Aht Aht! They didn’t.

Aisha I remember looking at her videos on YouTube!!! Big congrats!!

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