Ishmael Gilbert is a 19 year old young man, who works as cashier at a Glendale, Indiana, Target. Recently when 35 year old Sarah Own Bigler went to Target store, she was totally impressed with his customer service.
Sarah posted on her social media account “Yesterday Matt was sick. I picked up Archie from the sitter and Eloise from school and decided to run to Target for a few things.” Sarah thought she would go in the store, pick up the stuff she needed and come out quickly. Sarah saw that in one of the cashier line, there was just one single customer who was getting her things billed. Sarah said “I found a line with just one person ahead of me and began organizing my items on the conveyor.”
The lady who was standing ahead of Sarah at the Till was an elderly woman who was paying for each and every item separately. Seeing this Sarah got anxious she wrote “Part of me, the part that had a long day at work, the part of me who had a one-and-a-half year old having a melt down in the cart, the part that had set an unnecessary timeline for Target and getting home, was frustrated with this woman and the inconvenience she had placed on me,”
But then Sarah noticed something which changed her mindset completely. She said the young cashier who was at the till was attending this customer so calmly and helping her to count the change. She wrote “BUT then I watched the young employee with this woman. I watched him help her count her change, ever so tenderly taking it from her shaking hands. I listened to him repeatedly saying ‘yes, ma’am to her.”
Sarah said Ishmael didn’t blink his eyes even once and did not feel annoyed by inconvenience that this elderly was causing him. She said “He was nothing but patient and kind.”
She also saw her daughter Eloise was watching the cashier and she too was actually learning from him. Sarah said instead of getting inconvenienced, I was watching a stranger teach my daughter an important lesson.
Sarah said “Furthermore, I realized that I too needed a refresher on this lesson.”
Once Ishmael completed Sarah’s transaction, he thanked her for waiting patiently. Sarah too thanked him and after pushing her cart back, she went back to find the store manager to tell him how impressed she was with Ishmael. At the end of the post Sarah wrote “If you are ever in the Glendale Target, give Ishmael a smile and a nod. The world could use more people like him.” Sarah’s post gained immediate likes and shares. The post crossed over 22,000 shares in just five days.
Ishmael has a daughter named Namya, who is just one year old. He says he woke to the news that he was gaining popularity on the internet. He told to The Indianapolis Star, “I was asleep at home and everyone was texting me, ‘check social media, check social media.’” He further said, “that the lady was getting ‘all worked up’ as the line got longer behind her, to the point that she was shaking.”
Ishmael said “It just feels good to be recognized for good work. But this isn’t something new. I treat all customers the same, the way I want to be treated. It felt good because that’s the kind of example I want to be for my daughter,” he said.